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The founders of SFA believe that every man and woman in America deserves to have a retirement plan that provides them with the peace of mind that comes from knowing their assets and estate will be managed as they have directed. 

Because we have a fiduciary responsibility to put our clients’ best interest first, Senior Financial Advisors Inc. strives to set the standard in how we do business with you. That is why we are proud to be members of:

    • The Better Business Bureau (BBB)
      The BBB gathers and reports information on business and, more importantly, alerts the public to frauds against consumers and businesses. They also provide information on ethical business practices and act as a trusted intermediary between consumers and businesses to resolve disputes. News media frequently turn to the BBB as an expert source of news about scams and consumer issues. To view our BBB profile:

Click for the BBB Business Review of this Retirement Planning Service in Murfreesboro TN

  • The National Ethics Association (NEA)
    The NEA is an organization that provides services similar to the Better Business Bureau (BBB). However, NEA has a nationwide background check process designed specifically for financial professionals. To view our NEA profile – Click Here

We are a financial firm committed to helping people pursue their financial goals. We offer a range of financial products and services to individuals and business owners. We believe you will be better able to identify your goals and make sound decisions to help reach them by our providing sound financial information.


Larry Roby is the founder and President of Senior Financial Advisors. Larry strongly believes in the value of education. This belief has been the foundation of his business, as well as a factor in his move toward retirement planning....

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Melody joined Senior Financial Advisors as an Administrative Assistant in 2013 and has since risen to the position of Chief Operating Office. Having worked in retail management, she excels in client communication and organization...

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Senior Financial Advisors is pleased to welcome our newest financial advisor, David Globke! David is a retirement industry veteran with over 15 years of experience helping clients achieve their retirement goals. David joins the firm...

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Lauryn Seacrist

Client Services Manager



Lauryn, having joined the Senior Financial Advisors team in April of 2018, is the first smiling face you'll see when you walk in our doors. Coming from a background of healthcare administration and warehouse management, her...

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