Larry Roby

Larry Roby is the founder and President of Senior Financial Advisors. He and his wife Cindee have been married for 13 years. Larry has spent his life as a hard worker. From flipping burgers as a teenager, to a district manager of a large restaurant chain, to entering the financial services arena in 1987, to founding his own successful business, Larry has adopted a lifelong attitude of hard work.

Larry has attained his Series 65 license which allows him to serve as an Investment Advisor Representative. He is also a:

  • Registered Financial Consultant (IARFC.org)
  • Licensed Insurance Agent
  • MCEP (Master Certified Estate Planner) (NICEP.com)

By being independent and utilizing the entire realm of investment opportunities and insurance carriers, clients can feel comfortable they are getting the industry’s best from Larry and his SFA team.

In the field of retirement planning, Larry took what started as a simple interest in helping his own family and, through advanced education and self-study, has turned that into a business and knowledge that can help all people. Nothing is more important to Larry, than the relationships he has made with clients and partners of SFA.

Larry founded Senior Financial Advisors with the philosophy that the needs of our clients are ALWAYS placed first. The primary focus of Senior Financial Advisors is helping seniors receive more income, more growth, pay less tax and leave more money to their spouses, children and grandchildren.

Larry and Cindee attend New Vision Baptist Church in Murfreesboro. He and his team at SFA volunteer time and resources at Branches Recovery Center (a local addictions counseling ministry). When not working, Larry enjoys time with his family (including 9, nearly perfect, grandchildren).

Phone: 615-216-1048
Email:

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